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Guides

PNG vs JPG: which keeps a transparent background?

Updated

PNG keeps a transparent background; JPG can’t. JPG has no transparency channel, so any transparent area is filled with a solid colour (usually white or black) when you save. Use PNG for logos, stickers and cut-outs, and JPG for photos on a solid background where small files matter.

When to use PNG

  • Logos and icons that sit on different coloured backgrounds.
  • Cut-out people or products you’ll place into a design, slide or video.
  • Stickers, mugs and print-on-demand designs.

When to use JPG

  • Photos on a solid background, such as white product photos for Amazon or Shopify.
  • Anything where file size matters: JPG files are usually several times smaller than PNG for photos.
  • Uploads that require JPG (many marketplaces prefer it).

Why your “transparent” image has a white box

It was saved or converted as JPG somewhere along the way, or the image was never transparent (a white background is still a background). Remove the background and download as PNG to get real transparency.

Make a transparent PNG

Frequently asked questions

Does WebP support transparency?

Yes. WebP supports transparency like PNG and is usually smaller, but some older apps and print services still expect PNG.

Can I convert a JPG to a transparent PNG?

Not by changing the file type alone; the background is part of the pixels. Remove the background first, then download as PNG.

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